Social Content
Production Designer
August 2016 to March 2019
Summary
Developed Amazon's first in-house social creative production for Prime Video, launching the Prime Video brand globally across social and increasing awareness of the brand via social +50% YoY, #2 only to Word of Mouth, and increased Share of Voice +30% YoY. In my role, I produced daily content on Prime Video handles, delivering over 150 custom pieces of content, short-form video and photo (plus :30s tv spots, clip cut downs, custom trailer for A24), supporting marketing campaigns for several films and TV series, such as Hanna, The Grand Tour, Bosch, Jack Ryan and Marvelous Mrs. Maisel.
Paid Social Advertising
I led the creative strategy, design and execution of an interactive canvas ad on Facebook to showcase the immense library of video content on Prime Video. Canvas is an immersive, interactive and expressive mobile experience on Facebook for businesses to tell their stories and showcase their products. Facebook has now renamed Canvas to ’Instant Experience Ads.’