Macanlalay (Mah·Can·Luh·Lie)

Don Macanlalay tells stories for a living, sometimes with a camera, sometimes with a keyboard, and always with heart.

Don’s a Social Media Director who always has a camera in his bag and a campaign in his head. For the past decade, he’s shaped the online presence of studios like Amazon Prime Video, Tubi, and Fox—building buzz for everything from Terror on Tubi to The Marvelous Mrs. Maisel, Jack Ryan to brand social. There’s a TikTok hashtag with 15 billion views, his team made it happen.

He’s helped evolve the popular Instagram film account The Film Zone into a full-fledged creative agency as the Senior Director of Social Partnerships: collaborating with studios, festivals, and filmmakers to tell better stories online.

He also leads social for Sports at Amazon Web Services, where elite athletes, massive moments, and global fandom are treated with the same reverence as movie stars, premieres, and opening nights.

When he's not writing taglines or doomscrolling for a living, Don is finding red carpets and his friends’ indie sets to snap behind-the-scenes stills, documenting the quiet, beautiful moments between action and cut.

From Oxon Hill, Maryland, Don now floats between D.C. area, New Mexico, and L.A., always chasing the next great memory.