Director of Social Media
& Content
April 2021 to June 2022
Summary
Owned and re-shaped the entire brand, organic and paid social media strategy for each Fox Entertainment/Tubi Streaming social channel: Facebook, Twitter, Instagram. I’ve also onboarded TikTok, YouTube and Reddit as part of the social strategy. This resulted in: New Followers: +585% YoY (+507k), Impressions: +424% YoY, Engagements: +354% YoY, Views: +5933% YoY ( TikTok 15B Views: #TubiTaughtMe / #MunchiesWithTubi) and YouTube: 105k+ subscribers with 4M+ Views.
Created social-first campaigns such as Terror on Tubi (Halloween), Dope Like Tubi (Freak Brothers) and Tubi Mine (Valentine’s Day). I also on-boarded the content/engineering teams to report social content impact on streams, as well as integration of a ‘Trending on Social’ category in the Tubi Streaming app.
#TubiTaughtMe
Social created and led campaign: Tubi/TikTok “Nostalgia” special
