Paid Social Advertising

I led the creative strategy, design and execution of an interactive canvas ad on Facebook to showcase the immense library of video content on Prime Video. Canvas is an immersive, interactive and expressive mobile experience on Facebook for businesses to tell their stories and showcase their products. Facebook has now renamed Canvas to ’Instant Experience Ads.’

CONTENT Production VIsual DESIGNER
AUGUST 2016 - MARCH 2019

Amazon’s first ever in-house Content Designer for Social Media helping launch the Prime Video social channels and was responsible for all creative content for all Prime Video social media channels, increasing awareness of Prime Video via social +50% YoY.

In total, I created between 100-300 custom pieces of social content per month (Awards Campaign, Trailers, Bespoke Photography). 200k+ average video views and over 2k comments, organically for Prime Original shows such as Bosch, Jack Ryan (S1) and Marvelous Mrs. Maisel (S1). (With a surprise shout out from Bosch stars Titus Welliver and Lance Reddick). I also led a custom partnership with major studio A24 on their release of “The Witch.” This concept took the existing film and re-branded the trailer as a teen coming-of-age drama.