Seattle Times Feature
During my time at the Nature Conservancy in Washington, my work was also highlighted by The Seattle Times:
Article: Don Macanlalay’s Cool Social-Media Job
Excerpt: Former park ranger Don Macanlalay turns blogging and Instagram hobbies into visual storytelling job at The Nature Conservancy.
Web Production/UX Design
Social MEDIA MARKETING MANAGER & Creative PRODUCER
JUNE 2010 - AUGUST 2016
Launched and managed Global Instagram account, raising target audience from 5k to 88k followers in less than a year. In addition to the global account, launched WA state social media audience from 15k to 111k in just 20 months across channels (FB/TW/IG). My social media creative direction also Increased Washington Chapter membership revenue by $301k in a single quarter and over $1M by the fiscal year. I’ve created over 100 assets for social per month in this role across channels.
I managed the Instagram account and oversaw strategy, content creation and photo selection starting from 203 followers. Increase of 88k followers within the first 18 months of managing the account.
For WA, it resulted in 42,103 submissions to our hashtag, and grew the audience on Instagram to 10k followers and on Facebook 110k followers in the first year of managing the account.