Digital Content and Social Media
Marketing Manager
June 2010 to August 2016
Summary
Launched and managed Global Instagram account, raising target audience from 5k to 88k followers in less than a year. In addition to the global account, launched WA state social media audience from 15k to 111k in just 20 months across channels (FB/TW/IG). My digital marketing and social media creative direction also Increased Washington Chapter membership revenue by $301k in a single quarter and over $1M by the fiscal year. I’ve created over 100 assets for social per month in this role across channels. I’ve also built and led the development of the Washington State Chapter blog: http://www.washingtonnature.org.
Featured in the
Seattle Times
During my time at the Nature Conservancy in Washington, my work was also highlighted by The Seattle Times:
Article: Don Macanlalay’s Cool Social-Media Job
Excerpt: Former park ranger Don Macanlalay turns blogging and Instagram hobbies into visual storytelling job at The Nature Conservancy.
