Macanlalay (Mah·Can·Luh·Lie)

Don Macanlalay tells stories for a living—sometimes with a camera, sometimes with a keyboard, and always with heart.

Don’s a Social Media Director who always has a camera in his bag and a campaign in his head. For the past decade, he’s shaped the online presence of studios like Amazon Prime Video, Tubi, and Fox—building buzz for everything from Terror on Tubi to The Marvelous Mrs. Maisel, Jack Ryan to brand social. There’s a TikTok hashtag with 15 billion views, his team made it happen.

Currently the Senior Director of Social at The Film Zone, he’s helped evolve the popular Instagram film account into a full-fledged creative agency—collaborating with studios, festivals, and filmmakers to tell better stories online.

When he's not writing taglines or doomscrolling for a living, Don is finding red carpets and indie sets to snap behind-the-scenes stills—documenting the quiet, beautiful moments between action and cut.

His debut feature screenplay I Know the End has been recognized by Raindance Film Festival, the Beverly Hills Film Festival, and landed on the Coverfly Red List. It’s a story close to his heart—and like most of his work, grounded in emotional truths, memory, and just a little magic.

From Oxon Hill, Maryland, Don now floats between D.C. area, New Mexico, and L.A.—always chasing the next great memory.